All About the Gown by Judy, Inc. is a collaboration between Judy and her daughter, Stefany, who have been involved in the bridal industry for many years. Their love for everything bridal has flourished over the years, and owning their own store is truly a dream come true!

“With so many bridal horror stories that exist in today’s world, we wanted to create an honest, trusting, and happy environment for our brides. An unmatched shopping experience that you cannot find anywhere else that will leave our brides’ smiling upon their experience for years to come.” -Judy

Judy and Stefany’s relationship is special, and anyone who steps foot in their bridal boutique will notice. “My mom is my best friend!”- Stefany. Their relationship makes working together easy, and they are dedicated to bringing a fun, non-pretentious vibe to the local bridal industry. Judy, Stefany, and their entire team work collectively to pick out distinctive, high quality, exquisite dresses that set themselves apart from other boutiques. 

All About the Gown repeatedly hears that they have some of the most unique dresses in the area, and that is indicative of what they want their signature styles to be known for. 

The store is located in the beautiful resort city of Lake Geneva, WI, on the second story of a 100 year old building on Main Street. With over 3,000 square feet of space, All About the Gown features wedding gowns, mothers’ dresses, tuxedos, & more.